PITCH IDEA BASED ON LYRICS

We were given a set of lyrics from a random song that we had not seen the video for. We then had to make a rough plan on a music video for this song. This helped us with coming up with ideas for our own music video and how to work with or contradict the lyrics.
My initial ideas for a music video was to show him repeating what he is doing. I plan to show the journey the couple take and keep it simple. The lady hands him her number and name and I will ensure the actress fits the description made in the song. I think this genre is a pop song as it seems lie quite a fun song but also shows love and relationships in them. I think the audience of this song will be teens and young adults most likely females.
This is the actual song:




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STUDENT VIDEO

This music video involves a lot of interesting aspects to it that show a high level of understanding of music videos and comes across as quite professional. To start with the  time lapses which were shown in the sky as the cloud movements were sped up shows an effective way of presenting time. There is a real show of emotion in this music video. For example the low key lighting when the boy is singing and him being alone on the bed. it represents loneliness and a sad emotion. The use of black and white could show a reminiscence of the fight between him and another boy as I feel a lot of the video is based on reminiscence. 

Throughout the music video the actors come across as professionally and industry standard and is possibly what made the video such a high standard due to the professionalism of the actors.
By analysing a music video it allows our group to see the sort of standard we are aiming for and helps us gain inspiration from this. From this video I will pick out lots of things that I feel I could use or that could help me with our music video and also things I will try to avoid.

WHAT MAKES A GOOD STUDENT MUSIC VIDEO?

A good music video should be as professional as possible. It need to be creative and imaginative to ensure that it has a good and easy to understand narrative. Student videos should use different locations as it makes it look more professional and like money has been spent on it. They should ensure that their lip syncing is perfect so it looks like it is actually them singing. Also it is important for the narrative to link in with the lyrics in some way and for the video to appeal to the target audience, for example if they were to do a heavy metal song it is unlikely that people who enjoy this music would want a music video with a light hearted teenage love story.

BRITNEY SPEARS STORYBOARD

 

 

This is the Britney Storyboard. This allows us to know the shots that are used and how it runs making it easier for us when making filming as we are able to follow this, It also helps when editing to know which shot goes where.

MUSIC VIDEO AUDIENCES

The video should be appealing to the target audience of the music genre.
Demographics need to be considered in music video target audiences. The demographic is a set of characteristics that describe a group of people, people who will want to watch a certain type of music video.
To find out about the target audience for a certain genre of music primary and secondary research is needed. Primary research includes surveys, interviews and questionnaires. Secondary research includes internet and magazines.
The characteristics to consider are age, gender, class, ethnicity, location, sexuality and even education and lifestyle. The two most important characteristics are age and gender.

When creating a music video you should consider the costume, prop, dance routines and locations and how these will appeal to different audiences.  By referring and studying Andrews Goodwin's Theory you can see what it typically included in a music vidoe and therefore what appeals to audiences.  

From doing research I have found that pop and rap music videos are more exciting to watch whereas soul and rap music videos are not as good.
Pop and Rap music are more mainstream therefore have a wider audience and more money coming in. This means they can afford more expensive music videos which are more exciting and have better effects and props that more niche genres.

Our music video is alternative and is therefore aimed at a more niche audience which may enjoy different codes and conventions that people who listen to pop music. 

MUSIC MINDMAP

This is a mind maps that has a large amount of information I need for making the music video. I have don't this to refer back to and to revise from.

By creating a music video mind map it gives me an easy to refer back to peice of work that has Andrew Goodwin's theory on it and the generic conventions on it. This allows me to ensure my work is to the highest of standards as i refer back to this.

BRITNEY SPEARS RE-MAKE

We made the Britney Spears re-make to help us understand how music videos work. It gives us ideas to use in our music video and helps us with editing. It also helps us with shot work and how to use time efficiently. It also helps us understand how to lip sync. This will have an impact on our music video as it has  improved our skills and understanding of how they work.