MAJOR IMPACT ON MUSIC VIDEOS

I feel that 'Thriller' by Michael Jackson majorly changed music videos. The 13 minute clips was a promo but more of a cultural phenomenon. Even today years after it was released it is still a music videos that most people have seen and know of.
Thriller sealed MTV's reputation as a new cultural force and got rid of  racial barriers in the station's treatment of music, it also set a very high standard for other music videos to compete with.
When it was first released VHS rentals and sales of it went through the roof as people were desperate to watch it. Also in 2009 when Michael Jackson passed away Thriller became the first music video to be inducted into the Library of Congress's National Film Registry.
The Thriller was set to be the most expensive music video yet. It had to pay for not just the filming and effects but 10 days of dance rehearsals. Thriller to me is the biggest music video and mad the biggest change and influence to the industry.