The front cover of 1975 has a very eye-catching look to it. It is all in black and white which is eye-catching as it is plain yet simple to people are likely to notice it in a shop. The box on the front of the digipak with the bands name in has an illuminated white light around it which makes 'THE 1975' the first thing you notice. This means that people know the artist straight away and means people can easily recognise and locate this in a shop which increases sales. The front cover is very simple but is also effective as it is low key and sets the image of the genre of music and the look of the band. A lot of alternative artists are not on the front cover of their digipak as they would prefer an image that is more meaningful or intriguing to the audience.
The colour scheme being black and white gives an impression that the music is gothic however the font used on the digipak comes across as vintage and this keeps the audience guessing about the genre and the theme of the album. The back of the digipak keeps in with the black and white theme, this keeps with the theme of the digipak. The simple look is easy to see and find information about but also makes them seem mysterious and attracts customers.
The inside also keeps with the colour scheme. The inside is an image of the band and this is how the audience will recognise the band and be able to relate to it. The clothing is causal and laid back giving off the image of the band and linking in with alternative rock as it is what you usually expect to see with this genre. The band can be seen to have a wider female audience but the theme running through the digipak could also appeal to males.
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