DIGIPAK- KATY PERRY

A theme runs throughout Katy Perry's Digipak. The theme is pastel colours with a lot of occurrence of sweets and a 'dream' like image. The theme links in with some of the music videos to the songs included in her album and therefore people who have seen this video will be able to make a link when seeing the theme of the Digipak in a shop. There are two CDs included in this Digipak and both have the same theme running through them. One of the CDs is a donut whereas the other is a swirly lollipop. These again keep in with the theme that relates to Katy Perry's song 'California Girls'. The use of the lollipop is an occurrence of intertextuality as it occurs in California Girls. The use of sweets as the CDs are fun and related in with the genre of Katy's music which is pop and is usually related with bright colours.

One of the images included in the Digipak shows Katy surrounded by cakes again linking with California Girls, the shot also shows Katy's fun and care free personality which may make customers want to buy the album to see if her personality comes out in the song.

The shot of Katy laying on some clouds naked may widen the audience as it becomes an attraction to males instead of sticking with the female orientated images you see throughout the rest of the Digipak. This image is seen st the front of the Digipak and is a direct image from the music video 'California Girls' this therefore allows people who have seen the video to easily recognise the Digipak aswell as attract a wider audience.

The Tracklist at the back of the Digipak is in red. This allows it to stand out against the pastel coloured background of the Digipak and is therefore easy to read.

The middle cover is a close up of Katy Perry's face. This automatically shows the album is hers and by opening the Digipak up you are opening up into her lifestyle. The close up of the image shows her importance and how the album is all about her.