Within this music video there are a lot of close ups of the main character. This shows her emotion to the audience making them feel sympathy. There is also a link between the visuals and the lyrics with the idea of 'wasted life' which makes us feel more sympathy for the music video. The video has a strong narrative throughout the video and includes performance of a band. The video starts at the end and is telling the story of a girls life from another perspective. I believe that the target audience for this video are the younger aged from 15-26 as this is a similar age to the characters in the video and the artist himself.
The song revolves around drugs and being able to pay for the drugs. This would appeal to younger ages because the topic is something that is a reoccurring topic for these ages and something people their ages get caught up in.
The music video starts with the girl dead obviously killed by the drugs. There is a long shot of the girl lying on the bench with the sleeping bag showing she is homeless. This automatically causes her to be pitied by the audience and the audience want to know more about her. The audience becomes curious about her life. There is then a close up of her wiping her face and pulling the sleeping bag up and around her. This shows she is suffering because she is cold and therefore creating more sympathy for her.
The use of costume shows her to be unfortunate. She is wearing heavy makeup which has connotations of her being promiscuous and shows she may do anything for money. Her tights are ripped showing she cannot afford a new pair and she is wearing a mans coat which is too big for her. This shows she is desperate to find anything she can to wear. We see the girl has turned to prostitution where you can see her applying makeup in a flat and then a long shot of her showing her legs the get a car to stop for her. This shows her to be desperate. The lighting is all natural throughout the videos which makes it more realistic than a video with lighting that is not natural.
The girl, the protagonist, has no power in the video. She is seen as weak and she uses drugs to escape from reality. There is a scene in the video where she Is alone and there is nobody around her. This panics the girl, we can see this when she starts to look around to see if anyone is following her. This changes when she looks up to the sky and smiles. She opens her arms and this shows her to have freedom which contrasts with the rest of the video this presents the girl to be trying to escape. This seems to be the reason that she takes an overdose at the end of the video.
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