MUSIC VIDEO ANALYSIS FROM ALTERNATIVE ROCK

The Video starts off in a car park. The car park is empty and there is low key lighting with the odd flickering light. This is setting a mood for the video and linking in with the genre of the music video which is rock. At the start the pace of the camera is quite fast but soon slows down an seem to move with the pace of the song. The camera moves into the centre point of the lead singer of the band sitting in a modern chair which seems out of place in the car park. It moves into the lead singer who is singing the lyrics showing an element of performance in the music video.
When the instrumental comes in it shows the artist just sat staring at the camera with no emotion on his face. This is also showing the theme of the song, the song seems quite sad and his emotionless face shows us that this song is not a happy one. The camera moves into an extreme close up of his face which becomes quite scare but seems to fit with the setting and the pace of the song.  Once the camera has moved out from his face you can see the setting has changed but the singer is still there in the same chair. The setting looks rural and gloomy which again is fitting in with the lyrics of the song. The camera then moves out at a fast pace showing what looks like the 7 wonders of the world.  the setting is rather random with different things you would not typically see all together or on a day to day basis. This therefore doesn't make the chair look that out of place anymore as everything in the setting is random. The scene then flips and comes back through his eye and back into the car park. The camera then moves in from long shots to extreme long shots and then extreme close up until there is all the band sat on similar chairs in the same car park and the camera slowly moves back to an extreme close up. There does not seem to be a link between the lyrics and the music video but there is performance involved. As typical of a rock music video the setting is dark and with low key lighting. The artists are not setting a style like you would expect to see in a pop video. It is all rather gloomy and random which has aspects of the typical conventions of a rock music video.