DIGIPAK- RHIANNA

The digipak features just Rhianna who is the artist. She is shown in a close up of her face on the front of the album with bright red hair and red lips giving connotations of danger and being promiscuous. Red is a bright bold colour linking in with the name of the Album 'Loud'. Rhianna is looking down in this and not looking at the camera, this presence her to be shy and innocent which does not match the typical image of Rhianna or other RnB artists as they are usually presented as 'sexy' and 'seductive'. Rhianna has gone against this on this digipak and is presenting herself to be 'pure' and shows a more innocent side to the theme of love that occurs in her album. Rhianna is shown in White on the inside photo  which again presents her to be pure and gives the theme of fairy tales.

Roses are iconic ally used in this digipak as they are show on the CD itself but also the inside picture. The rose symbolises love and innocence and gives an idea as to what the album may include. Despite this the red of the roses and Rhianna's hair and lips presents danger and could show the more risky and sexual songs found in the album.

This may attract customers as it is different to other RnB albums and could become intriguing to fans and also new customers. The red stands out and therefore is eye-catching. It would be easy to find in the shop due to the close up of Rhianna's face which means you don't have to read who the artist is you can easily see it is Rhianna which will attract fans. The colour scheme presents love and lust and for people who enjoy that sort of song the colour scheme should jump out on them and make them want to buy the album.



PURPOSE OF A MUSIC VIDEO

The Purpose of a music video is to:

• Sell the song and artist
• Invoke a reaction so people remember the song
• To give the listener a better and clearer understanding of the song
• To entertain
• To sell CD'S 
• Extension of income
• Extension of outlets

This is Taylor Swifts Music video for bad blood. The video has a lot of close ups of Taylor Swift to sell her as the artist. It sells the song and  gives the viewer a better understanding of the song.

PURPOSE OF A MAGAZINE ADVERT

The purpose of a magazine advert is to:

• Promote the artist
• Promote the album
• To be eyecatching
• To promote the album to fans 
• To drawn attention of album to the wider audience
• To give information of when it is released
• To give information on how and where it can be purchased
• Sometimes gives information on price 
• Sometimes to tell the customer what songs are included
• Using colours and pictures to show theme of album and artist

PURPOSE OF A DIGIPAK

The purpose of a Digipak is to:

• Promote the album
• To make the CD eye catching and noticeable
• To list the content of the music CD
• To attract fans and wider audiences to the album
• To express the message of the Album through images
• To tell us something about the artist and the album
• To store additional promotional material
• To use the corporate identity of the artist as a recurring theme

QUESTIONNAIRE

I will hand the questionnaire out to ages between 15-25. I feel this is the prime age for people to listen to pop music although I may hand a handful out to older people as I believe that Pop is becoming more and more appealing to the older generation due to their children listening to it and more technology allowing them to listen to it. From my results I hope to find out what my Target Audience expect and enjoy in music videos.

1. Do you expect a Pop/Dance music video to involve Performance? If so do you like music videos with performance in or not?

2. Do you like a clear Narrative in Pop/Dance music videos? Explain your answer.

3. Are characters and artists in these Music Video seen as stylish? Is it important that they have the latest fashions on?

4. Do you expect these music videos to be based around love and relationships?

5. Do you prefer music videos that link In with the lyrics? If so how much should it link in with the lyrics?

6. Do you expect bright colours or dark colours in these music videos?

7. How often do you expect a new shot in these music videos?

• 1-2 seconds
• 3-4 seconds
• 5-6 seconds
• 7-8 seconds
• 9-10 seconds

8. Do you prefer low key or high key lighting in these music videos?

9. What do you feel is important to include in these music videos?

PITCH IDEA BASED ON LYRICS

We were given a set of lyrics from a random song that we had not seen the video for. We then had to make a rough plan on a music video for this song. This helped us with coming up with ideas for our own music video and how to work with or contradict the lyrics.
My initial ideas for a music video was to show him repeating what he is doing. I plan to show the journey the couple take and keep it simple. The lady hands him her number and name and I will ensure the actress fits the description made in the song. I think this genre is a pop song as it seems lie quite a fun song but also shows love and relationships in them. I think the audience of this song will be teens and young adults most likely females.
This is the actual song:




:

STUDENT VIDEO

This music video involves a lot of interesting aspects to it that show a high level of understanding of music videos and comes across as quite professional. To start with the  time lapses which were shown in the sky as the cloud movements were sped up shows an effective way of presenting time. There is a real show of emotion in this music video. For example the low key lighting when the boy is singing and him being alone on the bed. it represents loneliness and a sad emotion. The use of black and white could show a reminiscence of the fight between him and another boy as I feel a lot of the video is based on reminiscence. 

Throughout the music video the actors come across as professionally and industry standard and is possibly what made the video such a high standard due to the professionalism of the actors.
By analysing a music video it allows our group to see the sort of standard we are aiming for and helps us gain inspiration from this. From this video I will pick out lots of things that I feel I could use or that could help me with our music video and also things I will try to avoid.

WHAT MAKES A GOOD STUDENT MUSIC VIDEO?

A good music video should be as professional as possible. It need to be creative and imaginative to ensure that it has a good and easy to understand narrative. Student videos should use different locations as it makes it look more professional and like money has been spent on it. They should ensure that their lip syncing is perfect so it looks like it is actually them singing. Also it is important for the narrative to link in with the lyrics in some way and for the video to appeal to the target audience, for example if they were to do a heavy metal song it is unlikely that people who enjoy this music would want a music video with a light hearted teenage love story.

BRITNEY SPEARS STORYBOARD

 

 

This is the Britney Storyboard. This allows us to know the shots that are used and how it runs making it easier for us when making filming as we are able to follow this, It also helps when editing to know which shot goes where.

MUSIC VIDEO AUDIENCES

The video should be appealing to the target audience of the music genre.
Demographics need to be considered in music video target audiences. The demographic is a set of characteristics that describe a group of people, people who will want to watch a certain type of music video.
To find out about the target audience for a certain genre of music primary and secondary research is needed. Primary research includes surveys, interviews and questionnaires. Secondary research includes internet and magazines.
The characteristics to consider are age, gender, class, ethnicity, location, sexuality and even education and lifestyle. The two most important characteristics are age and gender.

When creating a music video you should consider the costume, prop, dance routines and locations and how these will appeal to different audiences.  By referring and studying Andrews Goodwin's Theory you can see what it typically included in a music vidoe and therefore what appeals to audiences.  

From doing research I have found that pop and rap music videos are more exciting to watch whereas soul and rap music videos are not as good.
Pop and Rap music are more mainstream therefore have a wider audience and more money coming in. This means they can afford more expensive music videos which are more exciting and have better effects and props that more niche genres.

Our music video is alternative and is therefore aimed at a more niche audience which may enjoy different codes and conventions that people who listen to pop music. 

MUSIC MINDMAP

This is a mind maps that has a large amount of information I need for making the music video. I have don't this to refer back to and to revise from.

By creating a music video mind map it gives me an easy to refer back to peice of work that has Andrew Goodwin's theory on it and the generic conventions on it. This allows me to ensure my work is to the highest of standards as i refer back to this.

BRITNEY SPEARS RE-MAKE

We made the Britney Spears re-make to help us understand how music videos work. It gives us ideas to use in our music video and helps us with editing. It also helps us with shot work and how to use time efficiently. It also helps us understand how to lip sync. This will have an impact on our music video as it has  improved our skills and understanding of how they work.