A good music video should be as professional as possible. It need to be creative and imaginative to ensure that it has a good and easy to understand narrative. Student videos should use different locations as it makes it look more professional and like money has been spent on it. They should ensure that their lip syncing is perfect so it looks like it is actually them singing. Also it is important for the narrative to link in with the lyrics in some way and for the video to appeal to the target audience, for example if they were to do a heavy metal song it is unlikely that people who enjoy this music would want a music video with a light hearted teenage love story.
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