PURPOSE OF A MUSIC VIDEO

The Purpose of a music video is to:

• Sell the song and artist
• Invoke a reaction so people remember the song
• To give the listener a better and clearer understanding of the song
• To entertain
• To sell CD'S 
• Extension of income
• Extension of outlets

This is Taylor Swifts Music video for bad blood. The video has a lot of close ups of Taylor Swift to sell her as the artist. It sells the song and  gives the viewer a better understanding of the song.