The digipak features just Rhianna who is the artist. She is shown in a close up of her face on the front of the album with bright red hair and red lips giving connotations of danger and being promiscuous. Red is a bright bold colour linking in with the name of the Album 'Loud'. Rhianna is looking down in this and not looking at the camera, this presence her to be shy and innocent which does not match the typical image of Rhianna or other RnB artists as they are usually presented as 'sexy' and 'seductive'. Rhianna has gone against this on this digipak and is presenting herself to be 'pure' and shows a more innocent side to the theme of love that occurs in her album. Rhianna is shown in White on the inside photo which again presents her to be pure and gives the theme of fairy tales.
Roses are iconic ally used in this digipak as they are show on the CD itself but also the inside picture. The rose symbolises love and innocence and gives an idea as to what the album may include. Despite this the red of the roses and Rhianna's hair and lips presents danger and could show the more risky and sexual songs found in the album.
This may attract customers as it is different to other RnB albums and could become intriguing to fans and also new customers. The red stands out and therefore is eye-catching. It would be easy to find in the shop due to the close up of Rhianna's face which means you don't have to read who the artist is you can easily see it is Rhianna which will attract fans. The colour scheme presents love and lust and for people who enjoy that sort of song the colour scheme should jump out on them and make them want to buy the album.
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