The video should be appealing to the target audience of the music genre.
Demographics need to be considered in music video target audiences. The demographic is a set of characteristics that describe a group of people, people who will want to watch a certain type of music video.
To find out about the target audience for a certain genre of music primary and secondary research is needed. Primary research includes surveys, interviews and questionnaires. Secondary research includes internet and magazines.
The characteristics to consider are age, gender, class, ethnicity, location, sexuality and even education and lifestyle. The two most important characteristics are age and gender.
When creating a music video you should consider the costume, prop, dance routines and locations and how these will appeal to different audiences. By referring and studying Andrews Goodwin's Theory you can see what it typically included in a music vidoe and therefore what appeals to audiences.
From doing research I have found that pop and rap music videos are more exciting to watch whereas soul and rap music videos are not as good.
Pop and Rap music are more mainstream therefore have a wider audience and more money coming in. This means they can afford more expensive music videos which are more exciting and have better effects and props that more niche genres.
Our music video is alternative and is therefore aimed at a more niche audience which may enjoy different codes and conventions that people who listen to pop music.
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